Product Designer (UX/UI)

Veronicca Ditrih

Core skills

Product Definition

From enterprise-sized web applications and product websites to native mobile apps, I’ve played a key role in conceptualizing and ideating new products and features. My experiences range from fast-paced startups, where rapid iteration and adaptability are critical to global organizations.

User Research

To ensure informed design decisions, I’ve conducted user research and usability testing, uncovering key user journeys and pain points. My approach often involves creating wireframes, prototypes, and quick design mockups to bring ideas to life and validate concepts effectively.

User Experience (UX) Design

Designing seamless user experiences has been a major part of my work, whether crafting user flows, building information architectures, or mapping out user journeys. By integrating business requirements into user-focused solutions, I’ve helped create products that meet both user needs and business objectives, whether starting from scratch or enhancing existing designs.

Design Systems

In collaboration with whole design team, I’ve contributed to the creation and maintenance of design systems, ensuring consistency across products. This includes building and documenting UI components, as well as managing comprehensive Figma UI libraries.

User Interface (UI) Design

Combining my 10 years of graphic design experience with a strong focus on digital interfaces, I’ve developed pixel-perfect UIs that align with brand identity and design guidelines. My attention to detail ensures that every design element is ready for smooth developer handover while maintaining a cohesive brand presence.

Collaboration

Throughout my career, I’ve worked alongside cross-functional teams, including developers, qa testers, product managers and stakeholders, to ensure that designs are feasible and impactful. By actively participating in agile processes like Scrum, I’ve helped seamlessly integrate design into the development cycle.

Current & previous clients

  • adidas

    UX/UI design for internal web applications, ensuring functionality and alignment with the company’s processes. Worked extensively with and contributed to company-wide design system, ensuring consistency across digital products.

  • spar

    Led the concept development, user testing, and UX/UI design for the initial release of the Spar Plus native mobile app. Focused on crafting an intuitive and visually appealing interface tailored to user needs.

  • Marles

    Contributed to the ideation of new product lines and developed UX designs and wireframes for www.marles.com, ensuring seamless navigation and an engaging user experience.

  • facelift

    Redesigned key aspects of the user experience for 2 core product areas: inspirational boards and the publishing process in Orchestrate. Delivered a complete overhaul of the publishing workflow to improve usability and efficiency.

  • clarity

    Collaborated on early product ideation for an online tool designed to detect deepfakes. This involved creating user-friendly interfaces and visually representing complex data to make the tool intuitive for variety of users. www.getclarity.ai

  • Prepared an in-depth audit of the football club’s social media presence and conducted fan interviews to gather insights. Combined with brand new digital brand book we created a comprehensive strategy for 2025, elevating club’s digital presence.

Experience

Senior Product Designer & Academy mentor

  • Conceptualization and ideation for new product and features, mostly focused on start-ups with fast development cycles

  • User research for informed decision-making and user-centric solutions

  • Creating wireframes, prototypes, user flows, information architecture to address clients need in every step of user experience design process

  • User interface design aligned with the brand's identity and design guidelines; web, mobile-first, Android and iOS specific

  • Leadership and guidance for junior designers

  • Collaboration with developers, QA, managers, sales team and stakeholders

Lead Designer

  • Usability testing with interviews and focus groups

  • Identifying user journeys, tasks and key features

  • Conceptualising UX experiences and interactions for new or enhancing existing tools

  • Integrating business requirements into user-centric UX

  • UI design for web and mobile applications
    contribute to and maintain design systems

  • Creating and managing UI libraries with components

  • Mentoring new designers

  • Collaborating with developers and supporting delivery process

  • Continuously improving and evolving digital products

Graphic designer

Mediamix, Anolis, Videotop

  • Graphic design for print materials

  • Incorporating print processes and guidelines

  • Designing brand identities and working with existing brand guidelines for external clients when designing marketing materials

  • Project management

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