Product Designer (UX/UI)
Veronicca Ditrih
Selected Work & Clients
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My role focuses on shaping a new patient administration system and understanding a wide spectrum of medical workflows for Institute of Oncology Ljubljana. The work centers on driving digital transformation with thoughtful usability that supports healthcare staff in their daily responsibilities. (in progress)
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Collaboration with a leading ski equipment manufacturer focused on improving the brand’s digital product experience through research into skiers behaviour, industry standards and internal processes. The outcome is a more intuitive and streamlined UX concept that clarifies the product range and helps users navigate ski selection with confidence. (coming 2027)
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Created custom design system, UX and UI for new HRM module that allows a complete overview of organizational structure and full employee management. Independent submodules include training to improve employee competencies, mentoring programs, support for annual interviews and custom employee development.
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For 5 years I worked as UX/UI designer for internal web applications, ensuring functionality and alignment with the company’s processes. Contributed to company-wide design system, ensuring consistency across digital products.
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Led the concept development, user testing, and UX/UI design for the initial release of the Spar Plus native mobile app. Focused on crafting an intuitive and visually appealing interface tailored to user needs.
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Contributed to the ideation of new product lines and developed UX designs and wireframes for www.marles.com, ensuring seamless navigation and an engaging user experience.
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Redesigned key aspects of the user experience for 2 core product areas: inspirational boards and the publishing process in Orchestrate. Delivered a complete overhaul of the publishing workflow to improve usability and efficiency.
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Collaborated on early product ideation for an online tool designed to detect deepfakes. This involved creating user-friendly interfaces and visually representing complex data to make the tool intuitive for variety of users. www.getclarity.ai
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Prepared an in-depth audit of the football club’s social media presence and conducted fan interviews to gather insights. Combined with brand new digital brand book we created a comprehensive strategy for 2025, elevating club’s digital presence.
Skills
Product Definition
From enterprise-sized web applications and product websites to native mobile apps, I’ve played a key role in conceptualizing and ideating new products and features. My experiences range from fast-paced startups, where rapid iteration and adaptability are critical to global organizations.
User Research
To ensure informed design decisions, I’ve conducted user research and usability testing, uncovering key user journeys and pain points. My approach often involves creating wireframes, prototypes, and quick design mockups to bring ideas to life and validate concepts effectively.
User Experience (UX) Design
Designing seamless user experiences has been a major part of my work, whether crafting user flows, building information architectures, or mapping out user journeys. By integrating business requirements into user-focused solutions, I’ve helped create products that meet both user needs and business objectives, whether starting from scratch or enhancing existing designs.
Design Systems
In collaboration with whole design team, I’ve contributed to the creation and maintenance of design systems, ensuring consistency across products. This includes building and documenting UI components, as well as managing comprehensive Figma UI libraries.
User Interface (UI) Design
Combining my 10 years of graphic design experience with a strong focus on digital interfaces, I’ve developed pixel-perfect UIs that align with brand identity and design guidelines. My attention to detail ensures that every design element is ready for smooth developer handover while maintaining a cohesive brand presence.
Collaboration
Throughout my career, I’ve worked alongside cross-functional teams, including developers, qa testers, product managers and stakeholders, to ensure that designs are feasible and impactful. By actively participating in agile processes like Scrum, I’ve helped seamlessly integrate design into the development cycle.
Experience
Freelance Senior Product Designer
V. Houseofdesign
Senior Product Designer & Academy mentor
Conceptualization and ideation for new product and features, mostly focused on start-ups with fast development cycles
User research for informed decision-making and user-centric solutions
Creating wireframes, prototypes, user flows, information architecture to address clients need in every step of user experience design process
User interface design aligned with the brand's identity and design guidelines; web, mobile-first, Android and iOS specific
Leadership and guidance for junior designers
Collaboration with developers, QA, managers, sales team and stakeholders
Lead Designer
Mapping and understanding complex operational workflows and product ideation in early-stage concept development
Designing highly usable interfaces for systems that handle critical information and complex decision-making
Creating simplified UX models for technical tools or multi-step professional processes.
Transforming large or complex datasets into clear, intuitive visual structures
Building scalable design systems for long-term product consistency across teams and touchpoints
Supporting digital transformation initiatives, ensuring products become more efficient, reliable and aligned with how specialists actually work
Collaboration with development teams and support through implementation
Usability testing with interviews and focus groups
Identifying user journeys, tasks and key features
Conceptualising UX experiences and interactions for new or enhancing existing tools
Integrating business requirements into user-centric UX
UI design for web and mobile applications
contribute to and maintain design systemsCreating and managing UI libraries with components
Mentoring new designers
Collaborating with developers and supporting delivery process
Continuously improving and evolving digital products
Graphic designer
Mediamix, Anolis, Videotop
Graphic design for print materials
Incorporating print processes and guidelines
Designing brand identities and working with existing brand guidelines for external clients when designing marketing materials
Project management
